Membership growth for clubs, academies, leagues and studios

Expand your roster.

We look at what your club needs, then grow your roster from there with the right mix of websites, ads, content and follow-up.

Book a call See how it works

Who we work with in Ontario and Florida

POLARIS★PREP
PANACEA
SynergyLEAGUES
POLARIS★PREP
PANACEA
SynergyLEAGUES

How it works

Built around your club.

Reach the right families and members, and make joining simple.
- Your Google Business Profile, set up and kept current
- A steady flow of new reviews
- Google search ads
- Meta ads on Facebook and Instagram
- Short videos and posts for Instagram and Facebook, filmed at your club
- Websites and free-trial pages built to get sign‑ups
Respond quickly and follow up on every enquiry.
- Instant follow-up by email or text the moment someone signs up
- Reminders before each trial, and for half-finished sign-ups
- Follow-up for people who stopped replying
Build lasting membership, season after season, and welcome past members back.
- Payment reminders
- Review requests after a good experience
- Outreach to welcome former members back
- A monthly report: what came in, what it was worth

Families see you, not us. It all runs on your own accounts, from your own email address.

How it works

Built around your club.

01 · Attract

Reach the right families and members, and make joining simple.

Your Google Business Profile, set up and kept current
A steady flow of new reviews
Google search ads
Meta ads on Facebook and Instagram
Short videos and posts for Instagram and Facebook, filmed at your club
Websites and free-trial pages built to get sign‑ups

02 · Enroll

Respond quickly and follow up on every enquiry.

Instant follow-up by email or text the moment someone signs up
Reminders before each trial, and for half-finished sign-ups
Follow-up for people who stopped replying

03 · Retain

Build lasting membership, season after season, and welcome past members back.

Payment reminders
Review requests after a good experience
Outreach to welcome former members back
A monthly report: what came in, what it was worth

Families see you, not us. It all runs on your own accounts, from your own email address.

Clubs lose families in four places. Most don't see it happening.

01They scrolled past. Nothing caught their eye.
02They found your website. It didn't say how to join.
03They came to a trial. Nobody followed up.
04They stopped coming. Nobody asked why.

We fix all four, so more families join and stay.

Scoreboard

The numbers we watch.

These three numbers show if a club is growing. You see them in your report every month.

Leads generated1,240

New families who asked about joining, in the past 12 months.

Free trials booked486

Families who came in for a free trial or first class.

Became members318

Families who went on to join and pay.

2 ad platformsGoogle and Meta ads, built and managed for you
$14average ad cost for each free trial booked
38 videosshort videos and posts made at clubs this season
+62new Google reviews from members

Our work

What it looks like at a club.

Each club needed something different. Here's what we set up for three of them.

Trial booked

IBSA Basketball

Sports academy · Ontario

What was happening: Free-trial sign-ups came in, but follow-up didn't always happen.
What we set up: Google ads, short videos, a new free-trial page, instant follow-up emails and review requests.
What changed: 41 more families booked a trial in the first month.

Class booked

Panacea Pilates Studio

Pilates studio · Florida

What was happening: The studio had a new name, but its website and Google listing still showed the old one.
What we set up: A new website, a renamed Google listing and online class booking.
What changed: 2x more online bookings in six weeks.

Paid · $185.00

Niagara Splash

Youth club · Ontario

What was happening: Families paid season fees in instalments, and staff chased late ones by hand.
What we set up: Payment reminders that go out on their own, on the right day.
What changed: $12,400 collected on time this season.

Getting started

How we start.

Your club In progress

1. A call.
We learn how your club works and what it actually needs.
2. Set-up.
We set up only what you need: your website, ads, Google listing or first posts.
3. First campaign live.
Your first ads go out, and every lead they bring gets a follow-up.
4. First monthly report.
You see what came in and what it was worth.

Who you'll work with

I'm Zoltan, and I run Roster Growth.

You deal with me directly, from the first call to every monthly report.

Book a call

Questions clubs ask.

What does it cost?

It depends on what your club needs. After the first call we send you a clear monthly price, before anything starts.

Do we need all of it?

No. Some clubs only need ads and follow-up. Others need a new website first. We set up only what fits your club.

Whose accounts does it run on?

Yours. Your ad accounts, Google listing and email stay in your club's name. We work inside them.

Will families know you're involved?

No. Every message goes out under your club's name, from your club's own email address.

Which registration systems do you work with?

Whichever one your club already uses. We've worked with LeagueApps and Mindbody, and we set everything up around your system. Don't have one yet? We'll help you choose one and set it up. Don't worry, this won't last long. Our own is in the works.

How soon will we see results?

Ads can bring in new leads within the first few weeks. Reviews, videos and your Google listing build up over a few months. You see all of it in your monthly report.

Let's fill your roster.

Tell us about your club. We'll look at what it needs and suggest a first step that fits.